Effective Date: June 1, 2018
Toyota of Portland is committed to respecting the privacy rights of our customers and all visitors to our web site. We take this matter very seriously and have instituted many policies and procedures to ensure that your privacy rights are safeguarded. The following outlines Toyota of Portland privacy policies and details the measures we have taken to protect your privacy, while providing you with a unique and rewarding online shopping experience.
This policy was implemented as of June 1, 2018 and applies to information collected on this website and those of our affiliates and covers the following areas:
Toyota of Portland collects two different types of information through our website: anonymous information and personally identifiable information.
Anonymous Information. First, we collect anonymous, aggregate information (such as a domain name or IP address) from all visitors to our website. You may search our website for car models, prices and other information provided through our website without ever submitting your name, email address or any other personally identifiable information. The anonymous information that we do collect from your visit is never linked to any of your personally identifiable information until you voluntarily submit that personal information. Otherwise, the anonymous information is only used in the aggregate to generate statistical reports about the use of our website. We may provide this anonymous information in aggregate form to other parties or use it for our own insight or marketing purposes. Our use of this anonymous or aggregate information about our visitors and customers remains in a form that is not linked to any personally identifiable information, nor does it otherwise identify any particular visitor or customer. Our ability to use this information is not restricted in any way.
Personal Identifiable Information. Second, we require the submission of certain personally identifiable information when you use some services available on our website. For example, your use of your user name and password allows us to identify you as our customer who is seeking information in connection with our services. Our website uses a variety of contact forms and tracking phone numbers for visitors to request information, products, and services. We collect a visitor's contact information (like his or her email address or phone number) and in some cases, demographic information (like his or her zip code). In limited circumstances, such as when a visitor fills out an online credit application, we collect unique identifiers (like a social security number), and/or financial information (like age or income level and bank account or credit card numbers). We use this information to get in touch with our prospective customers about their requests, and to send them additional information about our products and services.
We also use your IP address and cookies to help identify you after you have created an order or otherwise have provided personally identifiable information to us. Note that once you submit personally identifiable information, some of it may be contained in or linked to a cookie (such as IP address, phone number, email address, zip code, etc.). The only time that we receive such personally identifiable information is when you volunteer it by submitting it to us.
The financial information we collect is used to check the qualifications of our prospective customers and bill for products and services ordered. If you apply for financing through our online system, we may collect personal information such as your name, address, driver's license number and state, social security number and other credit information. This information goes into a secure database and is used to provide the service you requested and as disclosed below. The collection, use and storage of your financial information for credit checks, for arranging credit and loans or for purchasing products and services may be subject to additional privacy policies and if so, you will be notified of them at the time of any such collection, use or storage of your financial information as required by law. Our online surveys may ask visitors for contact information (like an email address or phone number) which they may voluntarily provide. We also may run contests on our Site in which we ask visitors for similar contact information in order to participate. We use contact information from our surveys and contests to send information about products and services to these participating visitors.
Our Use Restrictions on Your Personally Identifiable Information
Toyota of Portland does not sell, rent, or share personally identifiable information to or with any third party not affiliated with or owned by Toyota of Portland except service providers who may assist us in such areas as our promotions, credit checks, data storage and order processing (See Agents and Vendors below). Toyota of Portland will never give or sell your personally identifiable information to unaffiliated third parties to be used for the purposes of sending you unsolicited commercial offers (such as spam).
We may, however, use your personal information to send you commercial offers from Toyota of Portland or its affiliated companies. You may opt out of these marketing campaigns by sending an email to
We store information that we collect through log files to create a generic profile of our visitors. Log files record internet protocol (IP) addresses, browser types, search engines, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the website, diagnose any problems, track a visitor's movement in the aggregate, and gather broad demographic information for aggregate use. Anonymous information from all visitors is collected but not linked to personally identifiable information. A profile is stored information detailing how aggregate visitors use the website. It is used solely for internal purposes, to help us improve the experience of our visitors and customers. We do not share profiles with any third parties. For certain visitors who have submitted personally identifiable information, some otherwise anonymous information is connected to your website activity and personal account.
Toyota of Portland may use other companies and individuals to perform certain functions on our behalf. Examples include marketing, demographic statistics, credit checking, data and network hosting, service reminders, verification of sales, order processing and fulfillment, administering contact information and e-mail services and running special promotions. Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose. We obtain commitments from these agents and vendors working on our behalf to refrain from using any information provided by Toyota of Portland to send you unsolicited e-mail messages from third parties or similar communications and from sharing your information with unrelated parties.
We will disclose personal information when required by law, or if we have a good-faith belief that such action is necessary to (a) comply with a current judicial proceeding, a court order or legal process served on us, (b) protect and defend our rights, or (c) protect the rights, property, and other interests of our users or others.
In the event Toyota of Portland goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, our customers' personal information may be part of the assets transferred.
Toyota of Portland takes commercially reasonable precautions to protect your personally identifiable information. For example, we encrypt communications through our website with commercial strength encryption generally used by our industry. However, given the nature of the Internet and the fact that network security measures are not perfect, we cannot guarantee the absolute security of your information. We maintain notification procedures as part of our information security policy, to be used in the event of a data security breach. If we are required to provide notice to you of a data security breach, the notice will be provided in electronic form.
While we use encryption to protect sensitive information online, we also make an effort to protect your information offline. All of our customers' information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. All employees are kept up-to-date on our security safeguard and privacy practices. Finally, the servers that store your personally identifiable information are housed in a secure environment.
When registering for access to a secure area of the website, we may ask you to select a user name and password or use other login information. We will never ask you for a password or login information in an unsolicited phone call or in an unsolicited email. Also, remember to sign out of the registered website and close your browser window when you have finished your visit. This is to ensure that others cannot access your personally identifiable information and correspondence when accessing your computer. If you have any questions about the security at our website, you can send a message to the webmaster at email@example.com
If your personally identifiable information changes, you may contact us at the address below to correct, update or deactivate our record of your personally identifiable information.
You may unsubscribe or opt out of all future communications from us that do not relate to the products and services you have ordered by removing your contact and personally identifiable information from our marketing and communications databases by (1) calling the number listed below or (2) clicking the unsubscribe link on any email marketing communication you receive from a third-party vendor, (3) by sending an email to firstname.lastname@example.org
Toyota of Portland
Customer Relations Manager
55 NE Broadway St,
Portland, OR 97232
Our online privacy policies and procedures regarding online privacy have been developed using the following guiding principles:
Website User Agreement
Children Under the Age of 13
Our websites are not intended for children under 13 years of age. No one under age 13 may provide any information to or on the websites. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this website or on or through any of their features, register on our websites, make any purchases through our websites, use any of the interactive features of our websites or provide any information about yourself to us, including your name, address, telephone number, email address, or any screenname or username you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at the information provided in the “Contact Us” section provided at the end of this policy.
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. Contact information that you provide to us (such as your email address, mailing address, or telephone number) is security stored on our webservers and we use encryption technologies for payment and financial information.
But the safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. Using an unsecured internet connection (such as public unsecured WiFi) may also result in your information being jeopardized by third parties.
Unfortunately, the transmission of information via the internet is never completely secure. Although we endeavor to protect your personal information, we cannot guarantee the security of your personal information transmitted to our websites. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on our websites.
Information We Collect About You and How We Collect It
We collect several types of information from and about users of our websites, including:
We collect this information:
Information We Collect Through Automatic Data Collection Technologies.
We use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including: details of your visits to our websites, such as traffic data, location data, logs, and other communication data and the resources that you access and use on the Websites such as information about your computer and internet connection, such as your IP address, operating system, and browser type.
The information we collect automatically is statistical data and does not include personal information, but we may maintain it or associate it with personal information we collect in other ways, or receive from third parties. This information is typically used to help us to improve our websites to deliver a better and more personalized service including by enabling us to: estimate our audience size and usage patterns; compile broad statistical data; analyze visitor use of our websites and tailor sites to meet their interests; store website user preference and speed up their searches; and recognize return visitors.
The technologies we use for this automatic data collection may include:
How We Use and Disclose Your Information
We use information collected about you or that you provide to us, including any Personal Information:
We may disclose aggregated or statistical information about our users, and information that does not identify any individual, without restriction.
We may also disclose your personal information:
We do not:
From time to time, our dealership uses other companies and individuals to perform certain functions on our behalf. Examples include administering email services and running special promotions. Such parties will have access to personal information relevant to perform these functions and may not use or store the information for any other purpose. Subscribers or site visitors will not receive unsolicited email messages from agents working on our behalf.
Accessing Our Web Sites from Outside of the United States
Our websites are designed for, and intended to be used exclusively by, United States residents. We are not responsible for their use in any foreign nation or territory. If you are visiting our websites from a location outside of the United States your connection will be through and to servers located in the United States. Any information you provide during your visit will be processed and maintained on our webserver and other internal systems located within the United States.
Our websites may utilize chat rooms, forums, message boards, and/or similar forum technologies at various times. Unless otherwise stated, any information that is disclosed in these areas is public information and you should exercise caution when deciding to disclose any information in these areas, especially any personal information.
Choices About How We Use and Disclose Your Information
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
Additionally, some browsers incorporate a "Do Not Track" (DNT) feature that, when turned on, signals to websites and online services that you do not want to be tracked. Because there is not yet an accepted standard for how to respond to a DNT signal, we do not currently respond to DNT signals on this website or on websites where we provide advertisements, content, or other services.
Changes to this Policy / Effective Date