55 NE Broadway St., Portland, OR 97232
Sales: (503) 280-9810 | Service: (503) 802-7650 | Parts: (503) 802-9370 | Open Today! 7:00 AM - 9:00 PM

Privacy Policy

Effective Date: June 18, 2018

Toyota of Portland is committed to respecting the privacy rights of our customers and all visitors to our web site. We take this matter very seriously and have instituted many policies and procedures to ensure that your privacy rights are safeguarded. The following outlines Toyota of Portland privacy policies and details the measures we have taken to protect your privacy, while providing you with a unique and rewarding online shopping experience.
This policy was implemented as of June 1, 2018 and applies to information collected on this website and those of our affiliates and covers the following areas:

  • What personally identifiable information is collected by Toyota of Portland or by any third party through our website;
  • How Toyota of Portland uses this information;
  • With whom Toyota of Portland may share this information;
  • What choices are available to you as a user of our website with respect to collection, use and distribution of the information; and
  • What types of security procedures are in place to protect the loss, misuse or alteration of information under our control.

 
This Privacy Policy applies only to our website and information collected for us or by us through our website and through various features and online offerings on our website. It does not apply to any third-party site or service linked to our website or recommended or referred by our website or by our staff. Further, it does not apply to any other type of online site or online service operated by Toyota of Portland or its affiliates, or to any of our offline activities.
 

Information Collection and Use

Toyota of Portland collects two different types of information through our website: anonymous information and personally identifiable information.
 
Anonymous Information.  First, we collect anonymous, aggregate information (such as a domain name or IP address) from all visitors to our website.  You may search our website for car models, prices and other information provided through our website without ever submitting your name, email address or any other personally identifiable information.  The anonymous information that we do collect from your visit is never linked to any of your personally identifiable information until you voluntarily submit that personal information.  Otherwise, the anonymous information is only used in the aggregate to generate statistical reports about the use of our website.  We may provide this anonymous information in aggregate form to other parties or use it for our own insight or marketing purposes.  Our use of this anonymous or aggregate information about our visitors and customers remains in a form that is not linked to any personally identifiable information, nor does it otherwise identify any particular visitor or customer.  Our ability to use this information is not restricted in any way.
 
We also use "cookies" and web beacons to collect certain usage information from all customers and visitors to our Sites. A cookie, or web beacon, is a string of data our system sends to your computer and then uses to identify your computer when you return to our website. Normally, you can set your web browser to notify you when websites use cookies and your web browser can allow you to accept or reject the cookie but most browsers are set to accept cookies unless you change the settings.  When you receive the cookie, then it will be added to your computer in a file for storing cookies and used when you return to our Sites.  Accepting cookies in no way gives us access to your computer or any personal information about you. Cookies are harmless, occupying just a few bytes on your hard drive.  Cookies give us usage data, like how often you visit, where you go on the website, and what you do while on the website.  However, until you submit personally identifiable information to us, cookies do not identify you personally.
 
Personal Identifiable Information.  Second, we require the submission of certain personally identifiable information when you use some services available on our website.  For example, your use of your user name and password allows us to identify you as our customer who is seeking information in connection with our services.  Our website uses a variety of contact forms and tracking phone numbers for visitors to request information, products, and services. We collect a visitor's contact information (like his or her email address or phone number) and in some cases, demographic information (like his or her zip code).  In limited circumstances, such as when a visitor fills out an online credit application, we collect unique identifiers (like a social security number), and/or financial information (like age or income level and bank account or credit card numbers). We use this information to get in touch with our prospective customers about their requests, and to send them additional information about our products and services.  
 
We also use your IP address and cookies to help identify you after you have created an order or otherwise have provided personally identifiable information to us.  Note that once you submit personally identifiable information, some of it may be contained in or linked to a cookie (such as IP address, phone number, email address, zip code, etc.). The only time that we receive such personally identifiable information is when you volunteer it by submitting it to us.
 
 We use cookies with personally identifiable information so that our website can remember you, enhance your online visit with us, and provide you with the information you're most likely to need. For instance, when you return to our website, cookies identify you and prompt the website to provide your username (not your password), so you can sign in more quickly. Cookies also allow our website to remind you of your past vehicle search interests and website activity and to suggest similar products and services. In some cases, cookies may improve your shopping experience and we use information gained through cookies to track your website activity and to deliver you content specific information
 
The financial information we collect is used to check the qualifications of our prospective customers and bill for products and services ordered.  If you apply for financing through our online system, we may collect personal information such as your name, address, driver's license number and state, social security number and other credit information. This information goes into a secure database and is used to provide the service you requested and as disclosed below.  The collection, use and storage of your financial information for credit checks, for arranging credit and loans or for purchasing products and services may be subject to additional privacy policies and if so, you will be notified of them at the time of any such collection, use or storage of your financial information as required by law.
Our online surveys may ask visitors for contact information (like an email address or phone number) which they may voluntarily provide. We also may run contests on our Site in which we ask visitors for similar contact information in order to participate. We use contact information from our surveys and contests to send information about products and services to these participating visitors. 
 

Our Use Restrictions on Your Personally Identifiable Information

Toyota of Portland does not sell, rent, or share personally identifiable information to or with any third party not affiliated with or owned by Toyota of Portland except service providers who may assist us in such areas as our promotions, credit checks, data storage and order processing (See Agents and Vendors below). Toyota of Portland will never give or sell your personally identifiable information to unaffiliated third parties to be used for the purposes of sending you unsolicited commercial offers (such as spam).  
 
We may, however, use your personal information to send you commercial offers from Toyota of Portland or its
affiliated companies.  You may opt out of these marketing campaigns by sending an email to
unsubscribe@Toyotaofportland.com. We may also need to contact you for purposes other than marketing, for example to provide notice about the status of the specific services you have requested. We also use this information to the extent necessary to enforce our website terms of use and to prevent imminent harm to persons or property.  You may not opt-out of these kinds of
communications.  Consistent with our change policy (see Your Consent and Notification of Changes below), we will post any updates or notices about material changes in our policies on collection and use of your personally identifiable information to this Privacy Policy page, and other places we deem appropriate for notifying our visitors and customers of the changes. 
 

Our Use of Anonymous, Aggregate Information

We store information that we collect through log files to create a generic profile of our visitors.  Log files record internet protocol (IP) addresses, browser types, search engines, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the website, diagnose any problems, track a visitor's movement in the aggregate, and gather broad demographic information for aggregate use.  Anonymous information from all visitors is collected but not linked to personally identifiable information.  A profile is stored information detailing how aggregate visitors use the website.  It is used solely for internal purposes, to help us improve the experience of our visitors and customers.  We do not share profiles with any third parties.  For certain visitors who have submitted personally identifiable information, some otherwise anonymous information is connected to your website activity and personal account.
 

Third Party Information About You

This website supplements the information that you provide with information that we obtain about you from third parties, such as credit bureaus and other sources.  We will ask any provider of such information to confirm that the information has been gathered and maintained in accordance with all state and federal laws. Any such information will be maintained by us in accordance with the standards set forth in this Privacy Policy along with other personal information you've provided.
 

Our Agents and Vendors

Toyota of Portland may use other companies and individuals to perform certain functions on our behalf. Examples include marketing, demographic statistics, credit checking, data and network hosting, service reminders, verification of sales, order processing and fulfillment, administering contact information and e-mail services and running special promotions. Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose. We obtain commitments from these agents and vendors working on our behalf to refrain from using any information provided by Toyota of Portland to send you unsolicited e-mail messages from third parties or similar communications and from sharing your information with unrelated parties.
 

Disclosure of Personal Information as Required by Law or Otherwise

We will disclose personal information when required by law, or if we have a good-faith belief that such action is necessary to (a) comply with a current judicial proceeding, a court order or legal process served on us, (b) protect and defend our rights, or (c) protect the rights, property, and other interests of our users or others.
 

Changes to Toyota of Portland's Business

In the event Toyota of Portland goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, our customers' personal information may be part of the assets transferred.  
 

Links

This website contains links to other sites.  Toyota of Portland is not responsible for the privacy practices or content of these other sites.  We encourage you to be aware when you leave our website and to read the privacy statements of each web site that collects personally identifiable information from you.  Our Privacy Policy applies solely to information collected by our website.
 

Security

Toyota of Portland takes commercially reasonable precautions to protect your personally identifiable information.  For example, we encrypt communications through our website with commercial strength encryption generally used by our industry.  However, given the nature of the Internet and the fact that network security measures are not perfect, we cannot guarantee the absolute security of your information.  We maintain notification procedures as part of our information security policy, to be used in the event of a data security breach.  If we are required to provide notice to you of a data security breach, the notice will be provided in electronic form.  
While we use encryption to protect sensitive information online, we also make an effort to protect your information offline.  All of our customers' information, not just the sensitive information mentioned above, is restricted in our offices.  Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information.  All employees are kept up-to-date on our security safeguard and privacy practices.  Finally, the servers that store your personally identifiable information are housed in a secure environment.  
When registering for access to a secure area of the website, we may ask you to select a user name and password or use other login information. We will never ask you for a password or login information in an unsolicited phone call or in an unsolicited email. Also, remember to sign out of the registered website and close your browser window when you have finished your visit. This is to ensure that others cannot access your personally identifiable information and correspondence when accessing your computer.
If you have any questions about the security at our website, you can send a message to the webmaster at unsubscribe@toyotaofportland.com 
 

Correcting, Updating, and Deactivating Personal Information

If your personally identifiable information changes, you may contact us at the address below to correct, update or deactivate our record of your personally identifiable information. 
 

Your Consent and Notification of Changes

By using any of our website or submitting information to us online, you agree that we may collect and use this information as stated in this Privacy Policy at the time we collect the information.  If we decide to change our Privacy Policy in any material way, for a reasonable time we will post a notice to this Privacy Policy page, on the websites homepage and on any other pages or locations we deem important to alert you about the change in our privacy and information collection practices. In addition, if we make any material changes in our privacy practices that affect your personally identifiable information already stored in our database, we apply those changes to the personally identifiable information in our possession as permitted by applicable law. 
 

Opting Out

You may unsubscribe or opt out of all future communications from us that do not relate to the products and services you have ordered by removing your contact and personally identifiable information from our marketing and communications databases by (1) calling the number listed below or (2) clicking the unsubscribe link on any email
marketing communication you receive from a third-party vendor, (3) by sending an email to unsubscribe@toyotaofportland.com 
 

Further Information about Our Privacy Policy and Practices

This Privacy Policy applies to all visitors and customers of our websites, including those consumers and/or customers who apply for and/or receive financing for personal, family or household purposes. If you become an inactive customer, or if we close or suspend your account, we will continue to adhere to the Privacy Policy in place when we collected your personally identifiable information so long as we retain it in our databases.  We may delete any or all of your information at any time without notice to you for any reason or no reason unless otherwise required by law to retain it.  You may have other privacy protections under state laws and we will comply with any applicable state laws when we disclose information about you. This Privacy Policy replaces our previous policy on this topic and any statements or disclosures to you about our information practices.
 

Contact Information

Toyota of Portland
Customer Relations Manager
55 NE Broadway St,
Portland, OR 97232
503- 284-1105

Our dealership respects the privacy of individuals who visit our websites, send us an e-mail, or participate in features and services we offer online. We take the privacy of you, the website user, seriously and utilize security measures to safeguard your privacy online. Because our dealership gathers information from visitors to our sites, we have developed this privacy policy to help you understand the terms and conditions surrounding the collection and use of that information. This statement discloses the types of information we gather, how it is used, and for what purposes.
Our online privacy policies and procedures regarding online privacy have been developed using the following guiding principles:

  • No-Spam: We avoid sending unwanted communications by limiting our contact to individuals who have voluntarily provided their contact information, agreed to receive our communications, inquired about our products and services, and/or who have done business with us in the past. We allow email and telephone communication recipients to easily opt-out of future communications.
  • Collection for Users: We collect information online primarily to provide our visitors with a more relevant experience on our sites, such as catering search results or communications to match the vehicles or features they are interested in.
  • Security: We take reasonable physical, electronic, and managerial measures to safeguard information you provide to us.
  • Sharing: We carefully share information with our business partners (such as finance companies) for the purpose of providing you with relevant products and services. We avoid selling or otherwise transferring your personal information to third-parties who are not involved in providing you with our products, services and related services.

Website User Agreement

Please read this policy carefully to understand our policies and practices regarding your information and how we use it. If you do not agree with our policies and practices, your choice is not to use our websites. By accessing or using our websites, you agree to this privacy policy. This policy may change from time to time. Your continued use of any of our websites after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Children Under the Age of 13

Our websites are not intended for children under 13 years of age. No one under age 13 may provide any information to or on the websites. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this website or on or through any of their features, register on our websites, make any purchases through our websites, use any of the interactive features of our websites or provide any information about yourself to us, including your name, address, telephone number, email address, or any screenname or username you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at the information provided in the “Contact Us” section provided at the end of this policy.

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.  Contact information that you provide to us (such as your email address, mailing address, or telephone number) is security stored on our webservers and we use encryption technologies for payment and financial information.

But the safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. Using an unsecured internet connection (such as public unsecured WiFi) may also result in your information being jeopardized by third parties.

Unfortunately, the transmission of information via the internet is never completely secure. Although we endeavor to protect your personal information, we cannot guarantee the security of your personal information transmitted to our websites. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on our websites.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our websites, including:

  • Information that is about your use of our websites and how you access them, such as information about your browser, service provider, internet connection, IP address and search engines used to find our websites.
  • Information that you decide to provide to us (such as by filling in forms or applications on our websites), by which you may be personally identified, such as your name, postal address, e-mail address, telephone number, any other information collected that can be used to identify you, or any other identifying information by which you may be contacted online or offline (“Personally Identifiable Information”).  Our use of Personally Identifiable Information includes providing you with information you’ve requested about our products or services, and for marketing and promoting such products and services.
  • Records and copies of your correspondence with us, if you contact us (such as emails, live chat features, and telephone records).
  • Details of transactions you initiate or carry out through our websites, including financial information (such as credit applications submitted through our websites)
  • Information that is about you, but individually does not identify you, such as navigational information on what links you click on our websites, search inquiries, and any other information you produce in interacting with our websites, which may or may not be stored along with Personal Information.

We collect this information:

  • Directly from you when you provide it to us (such as when you submit online forms or applications to us).
  • Automatically as you navigate through our websites (as explained in further detail in the next section of this policy).
  • From third parties, such as advertising companies that help us locate potential customers. We maintain such information in accordance with the standards set forth in this privacy policy, as we do with all other Personal Information that you provide.

Information We Collect Through Automatic Data Collection Technologies.

We use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including: details of your visits to our websites, such as traffic data, location data, logs, and other communication data and the resources that you access and use on the Websites such as information about your computer and internet connection, such as your IP address, operating system, and browser type.
The information we collect automatically is statistical data and does not include personal information, but we may maintain it or associate it with personal information we collect in other ways, or receive from third parties. This information is typically used to help us to improve our websites to deliver a better and more personalized service including by enabling us to: estimate our audience size and usage patterns; compile broad statistical data; analyze visitor use of our websites and tailor sites to meet their interests; store website user preference and speed up their searches; and recognize return visitors.
The technologies we use for this automatic data collection may include:

  • Cookies (or “browser cookies”). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies, or otherwise limit their use, by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our websites or you may be required to reenter information more frequently. Unless you have adjusted your browser setting so that it will refuse cookies (or otherwise limit their use), our system will issue cookies when you direct your browser to our websites.
  • Flash Cookies. Certain features of our websites may use local stored objects (or “Flash cookies”) to collect and store information about your preferences and navigation to, from, and on our websites. These may also be disabled or otherwise limited by activating the appropriate settings on your browser.
  • Web Beacons. Our websites or email communications may also contain small electronic files known as web beacons (also referred to as “clear gifs,” “pixel tags,” and “single-pixel gifs”) that permit our dealership, for example, to count users who have visited those pages or opened an email and for other related website statistics.
  • Similar Technologies. Our dealership may adopt other similar technologies for similar purposes.

How We Use and Disclose Your Information

We use information collected about you or that you provide to us, including any Personal Information:

  • To present our websites and their contents to you.
  • To provide you with information, or offers regarding our products, services, or financing of our products or services.
  • To fulfill any other purpose for which you provide information.
  • To provide you with notices regarding any accounts or payments you have with our dealership.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • To notify you about changes to our websites or any products or services we offer or provide through them.
  • To allow you to participate in interactive features on our websites.
  • In any other way we describe when you provide the information.
  • For any other purpose with your affirmative consent.

We may disclose aggregated or statistical information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

  • To our subsidiaries and affiliates.
  • To contractors, service providers, and other third parties we use to support our business (such as finance companies that you authorize to use your Personal Information in order to provide offers of credit).
  • To fulfill the purpose for which you provide it. For example, if you request that we contact a vehicle manufacturer with a specific inquiry, we may transmit the contents of that email and your email address to such recipients.
  • For any other purpose disclosed by us when you provide the information.

We may also disclose your personal information:

  • If our dealership has a good faith belief that such disclosure is appropriate in order to comply with any court order, law, or legal process, including responding to any government or regulatory request.
  • In the event that our dealership sells or otherwise transfers substantially all, or even a particular portion of its business assets (such as selling the business to new owners), consumer information may be transferred as part of the transaction, whether by sale, merger, divestiture, restructuring, reorganization, dissolution, or other asset transfer, whether as a going concern or as part of any bankruptcy, liquidation, similar proceeding or sale of assets.
  • To enforce or apply the terms of any sales or lease contract we have with you, or other agreements, including for billing and collection purposes.
  • If our dealership has a good faith belief that disclosure is appropriate to protect the rights, property, or safety of our dealership, our customers, or others. This may include exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

We do not:

  • Share customer personal information with other companies for their direct marketing use.
  • Sell, rent, or trade consumer information to third parties, other than as described herein.
  • Have any responsibility for any third parties who collect personally identifiable information about your online activities over time and across different websites when you use our websites.
  • Provide website visitors with the ability to review and correct personal information that has previously been submitted. However, should you wish to update your current email address, mailing address, or any other information, please contact us as the email address or telephone number provided at the bottom of this policy.

Agents

From time to time, our dealership uses other companies and individuals to perform certain functions on our behalf. Examples include administering email services and running special promotions. Such parties will have access to personal information relevant to perform these functions and may not use or store the information for any other purpose. Subscribers or site visitors will not receive unsolicited email messages from agents working on our behalf.

Accessing Our Web Sites from Outside of the United States

Our websites are designed for, and intended to be used exclusively by, United States residents. We are not responsible for their use in any foreign nation or territory. If you are visiting our websites from a location outside of the United States your connection will be through and to servers located in the United States. Any information you provide during your visit will be processed and maintained on our webserver and other internal systems located within the United States.

External Links

Our websites contain links to other sites run by third parties. Our dealership is not responsible in any way for such third-party websites, including, without limitation the privacy practices or the content of such sites. To help ensure the protection of your privacy, we recommend that you review the privacy policy of any site you visit.

Public Forums

Our websites may utilize chat rooms, forums, message boards, and/or similar forum technologies at various times. Unless otherwise stated, any information that is disclosed in these areas is public information and you should exercise caution when deciding to disclose any information in these areas, especially any personal information.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

  • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
  • Opt-Out Procedures. If you do not wish to have your email address used by the Company to promote our products or services, you can opt-out by sending us an email stating your request to the email address listed at the bottom of this policy. Our websites allow users to opt-out of receiving communications at the point where personal information is requested, or through other identified means. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions or use the unsubscribe link provided in our email to you. This opt out does not apply to non-advertising information provided to the Company as a result of a product purchase, warranty registration, product service experience or other transactions (for example, our dealership may need to contact you regarding a vehicle warranty issue). If you have any difficultly in opting-out of any communications from our dealership, please immediately contact us at the phone number and email listed below.

Additionally, some browsers incorporate a "Do Not Track" (DNT) feature that, when turned on, signals to websites and online services that you do not want to be tracked.  Because there is not yet an accepted standard for how to respond to a DNT signal, we do not currently respond to DNT signals on this website or on websites where we provide advertisements, content, or other services.

Changes to this Policy / Effective Date

We post any changes we make to our privacy policy on this page and include a notice that the privacy policy has been updated on the homepage(s) of our website(s). If we make material changes to how we treat our users' personal information, we will notify you through a notice on the homepage(s) of our website(s) and may, in our discretion, contact you by email to notify you as well.
The Effective Date is identified at the top of this policy (i.e. the date this Privacy Policy was most recently revised). You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our websites and this privacy policy to check for any changes.

Contact Information

If you have questions concerning this Privacy Policy or our privacy practices, you may contact us by clicking here.

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